Born to Be Wild

This is my blog aimed exclusively at Babyboomers who were born between 1946 – 1964. The babyboomer generation makes up a substantial portion of the world’s population, especially in developed nations: for example it represents over 20% of the American population. At one stage there was over 450,000,000 Babyboomers worldwide, who went on to be the wealthiest, most influential, consumerist generation that has ever lived.

Some of the common traits that you may observe in a Babyboomer … They are extremely hardworking and are workaholics; They are motivated by high positions of prestige and extra benefits that comes along; They work hard to achieve the career goals in life; They define self worth by their work and professional accomplishments; They often think that the ‘gen-next’ lacks work ethics and commitment to the workplace; They are self-reliant, independent, and confident; They have a strong belief in individualism; They are dedicated, passionate, and resourceful; They have a rebellious streak and are not afraid of challenging the prevalent practices; They are open to change and adapt new things; They often switch careers and are inclined towards starting a business; They avoid too much long term planning; Though they are idealistic, they are competitive and goal-oriented; They keep a positive attitude in life and change with time; They listened to rock and roll, which was the expression of their generational identity; They welcome challenges in life and strive to make a difference; They adapt well to new technology; They are pragmatic and are concerned with health and environment issues; They enjoy their free time and vacations to the fullest.

These traits traversed across all areas of life including music, which is why I chose Steppenwolf’s Born to Be Wild as the Anthem for this generation.